Investment Process: Simple is Better

We pride ourselves in providing honest and impactful feedback about your business plan — the good and the bad — of the “what would I do if I were in your shoes” nature. We believe in establishing a relationship based on honesty and trust from the initial meeting. If we decide not to invest, we tell you exactly why. No half-answers or platitudes, just the facts as we see them. If we decide to invest we provide you with a term sheet, agree on the target goals for the company during the seed phase, and commit to working in partnership with you to build a successful business. Simple, honest and direct — feel free to ask any of the founders we have backed.