Startup founders have plenty to think when it comes to launching and growing their business. One thing that should never be left on the backburner: Defining your ideal audience. Without a clear view of the personas you’re targeting, you’re likely to end up wasting valuable time and advertising dollars talking to the wrong people.
The Journey is the Destination
Enjoy every startup challenge with as much gusto as you will have when reaching your final goal. Here's why.
Define Your Startup’s Unfair Advantage First
When early market analysis is neglected, initial assumptions about customer behavior, product adoption, and value offering, typically fall short of expectations once the product is in the hands of customers.
Excitement Renewed: Phase 5 of the Start-Up Journey
From the Anatomy of a Start-Up: Emotions Edition Series Once a start-up gets past the hurdles of raising funding, hiring initial employees, iterating on early product versions and incorporating user feedback — the team is finally ready to acquire their first paying customers. Securing first paying customers can often take much longer than originally anticipated which
Ego and Friends and Family Funding: Phase 3 of the Start-Up Journey
Once the imaginary friend phase is taking shape among the initial team, and the skill of telling the business story continues to improve, the attention usually turns to the realization that the venture is going to take resources and funding. That's where friends and family first comes in.
The Imaginary Friend: The Second Phase of the Start-Up Journey
Immediately following the “visions of grandeur” phase, which helps founders overcome the inertia required to commit and proceed with the start-up adventure, the focus will usually shift from convincing themselves about the business viability to convincing others.
Visions of Grandeur: The First Phase of Building a Start-Up
From the Anatomy of a Start-Up: Emotions Edition Series The first stage in any start-up experience is what I call “Visions of Grandeur,” and it’s undoubtedly one of the most exciting phases in the journey.