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Target Your Audiences Early to Propel Startup Success

Startup founders have plenty to think when it comes to launching and growing their business. One thing that should never be left on the backburner: Defining your ideal audience. Without a clear view of the personas you’re targeting, you’re likely to end up wasting valuable time and advertising dollars talking to the wrong people.

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Excitement Renewed: Phase 5 of the Start-Up Journey

From the Anatomy of a Start-Up: Emotions Edition Series Once a start-up gets past the hurdles of raising funding, hiring initial employees, iterating on early product versions and incorporating user feedback — the team is finally ready to acquire their first paying customers. Securing first paying customers can often take much longer than originally anticipated which

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