I often equate launching a start-up with the military tag line: “It’s not a job, it’s an adventure.”
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Visions of Grandeur: The First Phase of Building a Start-Up
From the Anatomy of a Start-Up: Emotions Edition Series The first stage in any start-up experience is what I call “Visions of Grandeur,” and it’s undoubtedly one of the most exciting phases in the journey.
The Imaginary Friend: The Second Phase of the Start-Up Journey
Immediately following the “visions of grandeur” phase, which helps founders overcome the inertia required to commit and proceed with the start-up adventure, the focus will usually shift from convincing themselves about the business viability to convincing others.